Tracy van Straaten

Tracy van Straaten has nearly 30 years of publicity and marketing experience and has created hundreds of campaigns for bestselling, award-winning, and debut authors, as well as beloved characters, celebrities, and brands. Over the course of her career, she and her teams have launched more than 200 New York Times bestsellers, including Suzanne Collins’s bestselling The Hunger Games trilogy; He’s Just Not That Into You by Greg Behrendt and Liz Tuccillo; Olivia by Ian Falconer. Van Straaten has held publicity and marketing positions at Little, Brown and Company, HarperCollins, William Morrow, Simon & Schuster, and Scholastic. In 2019, she founded TvS Media Group LLC, a boutique public relations and consulting firm specializing in book publishing, entertainment, and brand management.